The potential is clearly massive. In Japan, graphic novels have been a major part of society since the late 1940s, and the art form has become a key export to countries both in Asia and the West. But while printed books are costly to translate and distribute, digital propagation could make manga's influence practically limitless. Takarajima Wondernet already has fledgling plans to offer its stories to mobile phone users in the United States or around Asia once it finds partners in those countries, and faces relatively low costs to do so. In addition, it will be easier to tweak the digital content to suit foreign users.